Daimler-Benz AG announced Friday that Wolfgang Bernhard, chief of the company’s van unit, will be the company’s management board member in charge of production and procurement at Mercedes-Benz Cars.
Bernhard replaces Chief Operating Officer Rainer Schmueckle, who was not given new duties. Daimler says it is holding “discussions” with Schmueckle, and Germany’s Manager Magazin says Schmueckle will leave the company.
Daimler says its management board will be expanded to accommodate Bernhard. Industry analysts speculate that Bernhard, 49, eventually could succeed Dieter Zetsche as Daimler’s CEO.
Schmueckle helped manage the turnaround of Daimler unit Freightliner Corp., but he triggered a dispute with Daimler’s union last year when he decided to move some production of the next-generation C-Class midsize sedan from the Sindelfingen plant in Germany to Alabama in 2014.
Bernhard has close ties to Zetsche. When Zetsche was named CEO of Chrysler in 2000, he brought Bernhard with him to run Chrysler’s purchasing operation.
In 2004, Bernhard was the leading candidate to run the Mercedes-Benz brand, but Daimler’s unions opposed the move, and then-Chairman Juergen Schrempp blocked his appointment. Bernhard subsequently joined Volkswagen AG and was put in charge of the Volkswagen brand. In 2007, he left VW in a management shakeup by VW Chairman Ferdinand Piech.
Bernhard rejoined Daimler last April when the company put him in charge of the Mercedes-Benz van unit. He will continue to manage the van operation as part of his new job.

