Robert Bosch GmbH says it lost at least €1.1 billion pretax in 2009, and perhaps as much as €1.5 billion, as revenue plunged 16% to €38 billion. It was the company’s first full-year loss since 1945.
Bosch’s automotive technology business generated €21.7 billion, down 18%, in 2009. But the company predicts strong growth in China and India this year, and it expects a significant upturn in vehicle production in North America.
To cut costs and conserve cash, Bosch eliminated 11,000 jobs last year, leaving 271,000 employees. The company also sold a large portion of its car radio business and its entire North American brake operation.
Revenues began to recover in mid-2009, led by strong growth in Asia. This year the company expects to recover half the revenue it lost in 2009 and achieve breakeven for the full year. Bosch says it will take until 2012 for its automotive business to return to the €28 billion peak achieved in 2007.
Bosch anticipates full-year sales growth of 8% this year, including a 10% increase for its automotive unit. The company says car and commercial vehicle production in Germany should increase slightly this year, despite the end of the government’s scrappage incentive last September. That program was credited with boosting year-on-year sales of passenger vehicles by 23% in Germany in 2009.
