Car and light-truck sales in the U.S. surged to an annualized rate of 11.3 million units in December, the second-highest rate in 2009, reports Autodata Corp. Demand for European brands grew more than 9% for the month.
Actual unit sales in December, which had two more selling days than December 2008, reached 1.03 million units versus 894,800 a year earlier. European brands accounted for 87,900 of the monthly total.
For the full year, U.S. car and light truck sales totaled only 10.43 million in 2009, the lowest volume in 27 years. Passenger cars accounted for 53% of total sales, up by 1.5 percentage points from 2008, a trend that favors European carmakers. Sales of trucks fell about 24%.
Sales of European brands fell 16% last year, outperforming the overall market, which fell 21%. As a result, Europe’s carmakers gained 0.6 points of share to capture 8.4% of the American market. Asian brands gained 2.8 points, raising their collective share to a record 47.4%.
Detroit’s Big Three carmakers accounted for only 44% of the American market last year. Demand for General Motors and Chrysler vehicles plummeted 30% and 36%, respectively. Ford’s full-year sales dropped by a relatively small 15%. Until 2008, the Big Three controlled more of the U.S. market than Asian and European brands combined.